Episode 5: Using Technology to Accelerate Your Personalization Initiative

After performing content audits, defining customer segments, creating persona-based content strategies and adopting best practices, the final step in your personalization journey is to find a technology that can support all of these initiatives.

In the final episode of our series, FFW and Acquia will discuss how to find a technology stack that works best with your current systems, and one that will be able to optimize your personalization strategy now and into the future.

We will cover:

  • Key elements to look for in a martech stack
  • Best of breed solutions versus integrated suites
  • Decision pitfalls to be aware of along the way
  • How Drupal’s omni-channel capabilities can integrate with other systems, and make personalization on your digital properties simpler and easier
  • How to define success and what to measure against

Watch the recorded webinar


Thursday, September 28, 2017 EDT


1:00 PM



Melanie Poitras

Melanie Poitras

Senior Director, Customer Experience & Analyst Relations Acquia

Melanie Poitras is the senior director of customer experience & analyst relations for Acquia.

She came to Acquia to work in a start-up environment where she could help influence the company strategy.

“What I found was much more. I came to a place that embraced my passion for helping the customer and absolutely encouraged it,” she said.

Poitras spent her first two years on the road, helping customers transform their businesses.

“We have wonderful customers, who I've enjoyed watching grow in their digital maturity and evolution,” she said. “Not only are our customers wonderful, but I've made some amazing friends at Acquia. It's a place that attracts great people who are passionate about their craft and want to continue to grow and learn.”