Digital Trends: Why Media and Entertainment Firms Are Thinking Like Technology Companies

Highlander, Thunderdome, Co-Pilot, Pagebuilder, Presto, Scoop, and Chorus. These are just some of the code names of custom solutions that major media and entertainment firms are leveraging to help them reach, grow, engage, and monetize their audiences. But why are these companies investing in custom technology?

Digital Trends: Why Media and Entertainment Firms Are Thinking Like Technology Companies

In this webinar, Chuck Fishman, Director of Media, Entertainment & Publishing, will detail the business drivers and the trends in digital media consumption that are pushing media companies to think more like technology companies. He will review the platform and strategy decisions that giants like New York Times, Hearst, Conde Nast, Gannett, and many others have made to address trends like the growth of socially connected newsrooms, the rise of multi-channel video networks, and the demand for mobile-driven experiences.

Sign up to learn more about these decisions and other important considerations for media and entertainment sites, including:

  • How much the media and entertainment industry really drives in overall web traffic
  • Why new media startups like Wattpad and Playbuzz are posing a mobile threat
  • Which companies have changed platforms due to aging technology
  • Why integration for analytics, single sign-on, commenting, audio/video, email, SEO, and social is key
  • How to leverage new technology frameworks to create beautiful user experiences
    Watch the recorded webinar

    Chuck Fishman

    Former Director of Industry Marketing and Development, Acquia Inc.

    As Director of Industry Marketing and Development, Chuck Fishman leads Acquia's engagements in the industry areas of Media and Entertainment and Retail and Consumer Brands. This includes directing Acquia's go to market approach towards various segments of these industries including fashion retail outlets, consumer product makers, producers of TV and film, book and magazine publishers, broadcast networks and digital media. Acquia enables companies across all industries to develop and manage amazing digital experiences for desktop web, mobile, native apps, digital screens and other internet of things applications.

    At Cisco Systems for 5 years, Fishman managed media and entertainment partnerships for the technology giant including developing the company’s partnership with the Warner Music Group. In 2011, after leaving Cisco, Chuck successfully launched the music promotion platform for record labels. His work with partner Rostrum Records led to successful digital releases for superstar rappers Wiz Khalifa and Mac Miller.

    In his spare time away from Acquia, Fishman also manages partnerships and digital marketing for the legendary George Clinton & P-Funk All Stars, and in the past other major artists such as Blush and Duran Duran. His direct work in both the music and technology industries ensure he has deep a knowledge base of the digital methods content creators can use to grow, engage, and monetize audiences. He also is on the Interactive Advertising Bureau's (IAB) Digital Video and Social Media Committees helping to steer industry standards for digital media practitioners, and participates in the IAB's Native Advertising, Local, B2B, and Mobile Advertising Committees.  

    Chuck has broad media and entertainment experience - from 1997 to 2007, he developed and produced new radio programming ventures for iHeartMedia, Bloomberg, CNET Networks (CBS Interactive) and the Wall Street Journal (News Corp).