The Digital Strategy Sessions | Episode 5: Projects, Programs and People

In Episode 4, we explored the technologies that underlie your customer’s experience with the brand. A digital platform won’t deliver results if the projects and people on it aren’t aligned. Once your team, projects and metrics tie to the customer’s bottom line, you’ll be able to consistently create amazing customer experiences.

Join us to discuss the final stage of the digital strategy, and learn:

  • How to implement checks and balances to ensure an amazing customer experience
  • Why your team’s motivations must be aligned with the customer at a fundamental level
  • How to structure projects and processes to reinforce customer success

Missed a session? Watch them all on-demand.

Watch the recorded webinar

date

Tuesday, March 7, 2017 EDT

time

1:00 PM

duration

60min.

Melanie Poitras

Melanie Poitras

Senior Director, Customer Experience & Analyst Relations Acquia

Melanie Poitras is the senior director of customer experience & analyst relations for Acquia.

She came to Acquia to work in a start-up environment where she could help influence the company strategy.

“What I found was much more. I came to a place that embraced my passion for helping the customer and absolutely encouraged it,” she said.

Poitras spent her first two years on the road, helping customers transform their businesses.

“We have wonderful customers, who I've enjoyed watching grow in their digital maturity and evolution,” she said. “Not only are our customers wonderful, but I've made some amazing friends at Acquia. It's a place that attracts great people who are passionate about their craft and want to continue to grow and learn.”

David Aponovich

David Aponovich

Sr. Director, Product Marketing Acquia, Inc.

David Aponovich is a senior director of product marketing at Acquia, where he helps articulate the business and technical values of Acquia’s solutions for digital experience. Prior to joining Acquia, David was a senior analyst at Forrester Research, covering WCM and digital experience platforms and consulting to global clients.