The Digital Strategy Sessions | Episode Five: Projects, Programs and People

Melanie Poitras - Director of Strategy Solutions, Acquia
David Aponovich - Senior Director of Digital Experience, Acquia

In Episode 4, we explored the technologies that underlie your customer’s experience with the brand. A digital platform won’t deliver results if the projects and people on it aren’t aligned. Once your team, projects and metrics tie to the customer’s bottom line, you’ll be able to consistently create amazing customer experiences.

Join us to discuss the final stage of the digital strategy, and learn:

  • How to implement checks and balances to ensure an amazing customer experience
  • Why your team’s motivations must be aligned with the customer at a fundamental level
  • How to structure projects and processes to reinforce customer success

Missed a session? Watch them on-demand.