The Digital Strategy Sessions | Episode Five: Projects, Programs and People

In Episode 4, we explored the technologies that underlie your customer’s experience with the brand. A digital platform won’t deliver results if the projects and people on it aren’t aligned. Once your team, projects and metrics tie to the customer’s bottom line, you’ll be able to consistently create amazing customer experiences.

Join us to discuss the final stage of the digital strategy, and learn:

  • How to implement checks and balances to ensure an amazing customer experience
  • Why your team’s motivations must be aligned with the customer at a fundamental level
  • How to structure projects and processes to reinforce customer success

Missed a session? Watch them all on-demand.

Melanie Poitras

Melanie Poitras

Senior Director, Customer Experience & Analyst RelationsAcquia

Melanie Poitras is the senior director of customer experience & analyst relations for Acquia.

She came to Acquia to work in a start-up environment where she could help influence the company strategy.

“What I found was much more. I came to a place that embraced my passion for helping the customer and absolutely encouraged it,” she said.

Poitras spent her first two years on the road, helping customers transform their businesses.

“We have wonderful customers, who I've enjoyed watching grow in their digital maturity and evolution,” she said. “Not only are our customers wonderful, but I've made some amazing friends at Acquia. It's a place that attracts great people who are passionate about their craft and want to continue to grow and learn.”

David Aponovich

Sr. Director, Digital ExperienceAcquia, Inc.

David Aponovich is senior director of digital experience at Acquia, where he helps articulate the business and technical value of Drupal and Acquia solutions. In his role, David champions how organizations, through the power of open source innovation, are creating new revenue streams, lowering costs, digitalizing their business, and engaging audiences more deeply through content, community and commerce. Prior to joining Acquia in 2014, David was a senior analyst at Forrester Research, where he researched web content management and digital experience platforms and consulted to Forrester’s global clients on their web CMS and digital transformation initiatives. Earlier, he spent six years as web content management consultant at Connective DX (formerly ISITE Design), a digital experience agency in Boston and Portland, Oregon, and before ISITE he was director of marketing at WCM vendor Ektron.

Digital Strategy Sessions | Episode


Tuesday, March 7, 2017 EDT


01:00 PM