The Digital Strategy Sessions | Episode 3: Operating Model

When you’re able to identify the amazing customer experience, you can determine how your business operates to meet or exceed these expectations. But without the right structure and plan in place, you risk deviating from your “North Star,” which we identified in Episode 1 and Episode 2.

To ensure customers are at the root of every business decision, closely examine your organization to determine potential bottlenecks. Being able to identify obstacles makes it easier to prevent or alleviate them down the line.

Join us to:

  • Ask questions about your digital strategy
  • Determine which organizational functions should be restructured, or removed, to better align with customer expectations
  • Learn common blockers to expect and how to address them
  • Understand why digital is a business enabler - not a separate entity

Missed a session? Watch them all on-demand.

Watch the recorded webinar

date

Wednesday, February 15, 2017 EDT

time

1:00 PM

duration

60min.

Melanie Poitras

Melanie Poitras

Senior Director, Customer Experience & Analyst RelationsAcquia

Melanie Poitras is the senior director of customer experience & analyst relations for Acquia.

She came to Acquia to work in a start-up environment where she could help influence the company strategy.

“What I found was much more. I came to a place that embraced my passion for helping the customer and absolutely encouraged it,” she said.

Poitras spent her first two years on the road, helping customers transform their businesses.

“We have wonderful customers, who I've enjoyed watching grow in their digital maturity and evolution,” she said. “Not only are our customers wonderful, but I've made some amazing friends at Acquia. It's a place that attracts great people who are passionate about their craft and want to continue to grow and learn.”

David Aponovich

David Aponovich

Sr. Director, Digital ExperienceAcquia, Inc.

David Aponovich is senior director of digital experience at Acquia, where he helps articulate the business and technical value of Drupal and Acquia solutions. In his role, David champions how organizations, through the power of open source innovation, are creating new revenue streams, lowering costs, digitalizing their business, and engaging audiences more deeply through content, community and commerce. Prior to joining Acquia in 2014, David was a senior analyst at Forrester Research, where he researched web content management and digital experience platforms and consulted to Forrester’s global clients on their web CMS and digital transformation initiatives. Earlier, he spent six years as web content management consultant at Connective DX (formerly ISITE Design), a digital experience agency in Boston and Portland, Oregon, and before ISITE he was director of marketing at WCM vendor Ektron.