The Digital Strategy Sessions | Episode 3: Operating Model

When you’re able to identify the amazing customer experience, you can determine how your business operates to meet or exceed these expectations. But without the right structure and plan in place, you risk deviating from your “North Star,” which we identified in Episode 1 and Episode 2.

To ensure customers are at the root of every business decision, closely examine your organization to determine potential bottlenecks. Being able to identify obstacles makes it easier to prevent or alleviate them down the line.

Join us to:

  • Ask questions about your digital strategy
  • Determine which organizational functions should be restructured, or removed, to better align with customer expectations
  • Learn common blockers to expect and how to address them
  • Understand why digital is a business enabler - not a separate entity

Missed a session? Watch them all on-demand.

Watch the recorded webinar

occurred on

Wednesday, February 15, 2017 EST

time

1:00 PM

duration

60min.

Melanie Poitras

Melanie Poitras

Former Senior Director, Customer Experience & Analyst Relations Acquia
David Aponovich

David Aponovich

Sr. Director, Product Marketing Acquia, Inc.

David Aponovich is senior director of product marketing at Acquia, where he helps articulate the benefits of Acquia solutions including Acquia Journey, the company’s customer journey orchestration solution, and trends in digital experience.

Prior to joining Acquia, he was a senior analyst at Forrester Research, where he researched web content management and digital experience technology and consulted to Forrester’s global clients on their digital transformation initiatives. He also spent six years as web content management strategy consultant at agency Connective DX, and previously was marketing director at a WCM software vendor.