Digital Disruption: Big Bad Wolf or Fairy Godmother?

Lyndon Hedderly, Director of Digital Strategy Solutions, Acquia

Whether you want to call it digital disruption, transformation, evolution or darwinism, everyone is looking to 'go digital' in one way or another. But what does this really mean?

While keeping your organization up-to-date with digital trends is crucial for success and survival, there are a number of threats, requirements and elements to consider before diving into the digital deep end.

This webinar will explore the recent history of digital and how it has evolved the landscape we live and work in today. We will discuss what analysts and consultancy firms are saying about how to position digital within your organization and develop a strategic roadmap.

You will learn:

  • How to put together a digital framework to guide your strategy
  • The importance of keeping the customer experience as a top priority
  • Real world examples of creating and implementing personalized customer experiences on digital platforms