Designing Resilient Digital CX in Disruptive Times

COVID-19 has radically reshaped the global economy and accelerated the pace of digital transformation. That means big changes for marketers as they work to create unforgettable customer experiences (CX). In this webinar, Tom Bianchi, VP Marketing EMEA, Acquia sheds some light on this new era of CX, with a particular focus on the trends being seen in the UK.

The COVID-19 era by the Numbers:

  • 77% of UK respondents say their digital experience with brands has changed since the start of the pandemic
  • 43% of consumers buy more online than they did before
  • 18% of respondents said they would rather interact with a brand online

For our latest customer experience trends eBook, we collected the views of 8,000 consumers and 800 marketers across the globe, 1,000 of which were from the UK. Register for this webinar to get an in-depth look at trends emerging in the UK and discover the key ways to “Designing Resilient Digital Customer Experiences in Disruptive Times.”

You’ll discover:

- Trends in adoption, use, and ROI of marketing and CX technology like customer data platforms (CDP) and AI/machine learning

- Key considerations around marketing team makeup and available skill sets

- How personalization can help brands scale and still maximize resources