Today’s new reality is forcing marketers to reckon with old data challenges. While businesses are being asked to close and reopen stores, or quickly adopt new business models, old data challenges have never been so stark. Siloed systems, duplicate and incorrect data, and lack of business insight across channels are blockers to the agility marketers now require. What if there was a better way to solve these problems while supporting the retention and loyalty initiatives that are so critical to business right now?
Join Karen Wood, Sr. Director of Product Marketing at Acquia, and Alex Dal Canto, Director of Product Marketing at Acquia, for a candid discussion about what’s holding brands back today, and how data can lead the way to business success in a post-COVID world.
In this webinar, we breakdown:
- Compare different market approaches to unifying and understanding data
- Outline what brands need to digitally transform and become truly agile
- Share real-world examples from Acquia customers such as lululemon and Godiva, who are using data to rise to the challenges in today’s new reality