In an age when empowered consumers are defining how and when they engage, when new business models and technologies continue to disrupt, we need to rethink how we deliver experiences to our audiences.
As they race across screens and jump effortlessly between brand touchpoints, consumers expect a consistent, relevant and personalised experience across them all.
In this constantly changing, fast-paced environment we have an opportunity to forge a deeper emotional connection with customers not as a transaction, but as a series of meaningful experiences.
Our job as digital marketers is to understand these experiences and define how we deliver them in a way that makes a difference.
We will explore with you how customer-centric thinking creates an opportunity for us to use digital technology to deliver experiences that matter.
We will discuss the role of rapid prototyping and R&D in developing solutions that solve real-world problems for users. This webinar is sponsored by AKQA.
Thursday, 19 July 2018
Australian Eastern Standard Time: 2 p.m.-3 p.m.
Western Australia, Singapore, Hong Kong: noon-1 p.m.
South Australia, Northern Territory: 1:30 p.m.-2:30 p.m.
New Zealand: 4 p.m.-5 p.m.
Can't make this time? Register anyway to receive a copy of the recording. This webinar is live. The recording will be shared via email within 48 hours of the webinar being presented.
For more information:
Contact Nicole Stirling at [email protected]
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