The Commerce Evolution: Importance of Leveraging Data, Content, and Brand Identity

Commerce is competitive — that’s nothing new. But the competition in today’s digital commerce landscape is unlike anything we’ve seen before. The top initiative for retail business influencers and decision makers in 2017 is to improve the experience of their customers.

Rich and engaging content is a necessity as a major deciding factor for online shoppers. Within this, personalization is slowly evolving to individualization. Engaging customers as a "segment of one", in real time, is going to be the new norm. Retailers must listen, capture, measure, assess, and act on customers’ intent across every enterprise touchpoint.

In this webinar hosted by WBR Digital, you will learn, through client examples, how to successfully individualize the customer experience by:

  • Working with technology partners to centralize customer data within the organization
  • Identify data collection gaps in the customer journey
  • Leverage process (or lack thereof) information when considering digital engagement solutions

 

About WBR Digital: WBR Digital is a team of writers, researchers, and marketers who are passionate about creating content that puts brands in front of the conversations directing their target industries through white papers, webinars, digital branding campaigns, and demand generation programs.

Watch the recorded webinar

occurred on

Thursday, March 30, 2017 EST

time

1:00 PM

duration

60min.

Chuck Fishman

Former Director of Industry Marketing and Development, Acquia Inc.

As Director of Industry Marketing and Development, Chuck Fishman leads Acquia's engagements in the industry areas of Media and Entertainment and Retail and Consumer Brands. This includes directing Acquia's go to market approach towards various segments of these industries including fashion retail outlets, consumer product makers, producers of TV and film, book and magazine publishers, broadcast networks and digital media. Acquia enables companies across all industries to develop and manage amazing digital experiences for desktop web, mobile, native apps, digital screens and other internet of things applications.

At Cisco Systems for 5 years, Fishman managed media and entertainment partnerships for the technology giant including developing the company’s partnership with the Warner Music Group. In 2011, after leaving Cisco, Chuck successfully launched the official.fm music promotion platform for record labels. His work with official.fm partner Rostrum Records led to successful digital releases for superstar rappers Wiz Khalifa and Mac Miller.

In his spare time away from Acquia, Fishman also manages partnerships and digital marketing for the legendary George Clinton & P-Funk All Stars, and in the past other major artists such as Blush and Duran Duran. His direct work in both the music and technology industries ensure he has deep a knowledge base of the digital methods content creators can use to grow, engage, and monetize audiences. He also is on the Interactive Advertising Bureau's (IAB) Digital Video and Social Media Committees helping to steer industry standards for digital media practitioners, and participates in the IAB's Native Advertising, Local, B2B, and Mobile Advertising Committees.  

Chuck has broad media and entertainment experience - from 1997 to 2007, he developed and produced new radio programming ventures for iHeartMedia, Bloomberg, CNET Networks (CBS Interactive) and the Wall Street Journal (News Corp).