Build the Deli, Not the Sandwich: Lessons of Digital Platform Dev

Creating a robust digital platform for building, deploying and maintaining online properties — it’s a lot like building a deli. Make sure you have all the right components to build the various sandwiches people want, over and over again. Empower your marketers through a single flexible platform, including guidelines, best practices and governance, which allows consistent-quality sandwich-making on a scale that can’t be done without all those disparate pieces in place.

This session will show how UL and development partner Genuine are using Acquia Cloud Site Factory and Acquia Lift (with Content Hub) to deliver a robust digital platform.

In this webinar, you’ll learn:

  • How to embrace the complexity of your organization to develop a vision for your customers’ digital experience
  • How to build a business case and gain enterprise-wide buy-in on that vision
  • The ups and downs of operationalizing this vision using best-in-breed Acquia tools.

Speakers: 

MJ Johnson, Sr. Director of Product Marketing, Acquia
MJ Johnson, Sr. Director of Product Marketing, Acquia
Luis Andrade, Director of Marketing Innovation, UL
Luis Andrade, Director of Marketing Innovation, UL
Josh Hoekwater, VP Group Account Director, Genuine
Josh Hoekwater, VP Group Account Director, Genuine

occurred on

Wednesday, May 8, 2019 EDT

time

10:00 AM

duration

60min.