The Benefits of Open Web Experience Management

The Benefits of Open Web Experience Management

Open Web Experience Management (WEM) is exactly about providing and measuring that extraordinary experience. What Open WEM does is integrate Content, Community and Commerce to provide great digital experiences for both marketers and customers alike.

Great features you see in Open WEM are things like personalized content, multichannel content, localized content, and content analytics. Additionally there are community features like social marketing, social CRM, social intranets and other types of social communities. The final part of Open WEM is about commerce. By enabling social commerce, marketers can take advantage of a great platform to provide compelling e-commerce experiences to their customers.

During this webcast we are going to be looking at some of the work we've done with Acquia around their Open WEM initiative. Appnovation worked closely with Acquia to develop their early WEM demo's that use the Drupal Spark initiative for being able to provide great authoring experiences for digital marketers. Our presenter will be discussing, and in some cases demonstrating, some of these features to show how the Open WEM platform works and how it can be used to deliver great digital experience for their customers.

Some of the topics and features discussed include:

  • Creating Groups
  • Following Topics
  • Creating and Updating Responsive Layouts with Panels
  • Inline Editing

*Note: this webinar is hosted by our partner Appnovation Technologies.