Adopting a Customer Journey Mindset: The Secret to Building Great Experiences

It’s a customer-first world, and your brand is just living in it.

Customer engagement happens everywhere - websites, mobile apps, online storefronts, in the home, in retail stores, airports, banks, elevators and beyond. Customers expect experiences - powered by digital, informed by data- to be tailored to their interests and needs. This is the new competitive battleground where winners are created, and losers emerge.

The only way to stay competitive is by building a relationship with your audience at every touchpoint of the customer journey, by removing roadblocks to enable interactions that are engaging, differentiated, and personalised.

If your organisation is ready to adopt a customer-journey mindset, join us to learn about:

- The Challenge: Removing the roadblocks to exceptional customer experiences 
- The Opportunity: Understanding what’s possible when you adopt a journey mindset
- The Future: Adopting key steps to creating customer-centric journeys

Presenting: David Aponovich, Sr Director Product Marketing and Meagan White, Senior Product Marketing Manager, Acquia


Wednesday, 25 July 2018


Australian Eastern Standard Time: 10 AM - 11 AM
Singapore, Hong Kong: 8 AM - 9 AM
New Zealand: 12 PM - 1 PM

Can't make this time? Register anyway to receive a copy of the recording. This webinar is live. The recording will be shared via email within a few days of the webinar being presented. 

For more information:
Contact Nicole Stirling at [email protected].


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Wednesday, July 25, 2018 AEST


10:00 AM



David Aponovich
David Aponovich

David Aponovich

Sr. Director, Product Marketing Acquia, Inc.

David Aponovich is a senior director for product marketing at Acquia, where he helps articulate the business and technical value of Drupal and Acquia solutions. In his role, David champions how organizations, through the power of open source innovation, are creating new revenue streams, lowering costs, digitalizing their business, and engaging audiences more deeply through content, community and commerce. Prior to joining Acquia in 2014, David was a senior analyst at Forrester Research, where he researched web content management and digital experience platforms and consulted to Forrester’s global clients on their web CMS and digital transformation initiatives. Earlier, he spent six years as web content management consultant at Connective DX (formerly ISITE Design), a digital experience agency in Boston and Portland, Oregon, and before ISITE he was director of marketing at WCM vendor Ektron.

Meagan White
Meagan White, senior manager of product marketing at Acquia

Meagan White


Meagan White is a senior manager of product marketing at Acquia, where she helps organizations digitally transform their business and customer experiences. She is passionate about helping brands maximize their digital efforts by crafting thoughtful, creative marketing strategies and campaigns that help them connect with their audiences in new ways. Her professional experience includes the creation and management of brand, storytelling, and digital marketing strategies for several startups and Fortune 1000 companies across a wide range of verticals.

Prior to Acquia, Meagan managed social media, content, and digital strategies for a content marketing agency. Later she joined Intralinks, a software-as-a-service provider, where she led global social media efforts, content, and corporate communications programs.