Adopting a Customer Journey Mindset for Digital Experiences

It’s a customer-first world, and your brand is just living in it.

Customer experiences happen everywhere – websites, mobile apps, online storefronts, in the home, in retail stores, airports, banks, elevators and beyond. The expectation is for customer experiences – powered by digital, informed by data – to be tailored to their interests and needs. This is the new competitive battleground where digital strategy winners are created, and losers emerge.

The only way to stay competitive is by building a relationship with your audience at every touchpoint of the customer journey, by removing roadblocks to enable engaging, differentiated, and personalised customer experiences.

If your organisation is ready to adopt a customer-journey digital strategy, join us to learn about:

  • The Challenge: Removing the roadblocks to exceptional customer experiences 
  • The Opportunity: Understanding what’s possible when you adopt a journey mindset
  • The Future: Adopting key steps to creating customer-centric journeys

Join Acquia's digital strategy experts David Aponovich, senior director of product marketing,  and Meagan White, senior product marketing manager for this free webinar.


Watch this webinar on customer experiences and digital strategy



David Aponovich

David Aponovich

Sr. Director, Product Marketing Acquia, Inc.

David Aponovich is senior director of product marketing at Acquia, where he helps articulate the benefits of Acquia solutions including Acquia Journey, the company’s customer journey orchestration solution, and trends in digital experience.

Prior to joining Acquia, he was a senior analyst at Forrester Research, where he researched web content management and digital experience technology and consulted to Forrester’s global clients on their digital transformation initiatives. He also spent six years as web content management strategy consultant at agency Connective DX, and previously was marketing director at a WCM software vendor.

Meagan White, director of marketing programs, Acquia

Meagan White

Director of Marketing Programs Acquia

Meagan White is the director of marketing programs at Acquia. She is passionate about helping brands maximize their digital efforts by crafting thoughtful, creative marketing strategies and campaigns that help them connect with their audiences in new ways. Her professional experience includes the creation and management of brand, storytelling, and digital marketing strategies for several startups and Fortune 1000 companies across a wide range of verticals.

Prior to Acquia, Meagan managed social media, content, and digital strategies for a content marketing agency. Later she joined Intralinks, a software-as-a-service provider, where she led global social media efforts, content, and corporate communications programs.