![Icon for Report resource](/themes/custom/juice/images/resources/card/Icons/report-icon.svg) Report # The Missing Success Factor for Growth in the Agentic Era Page Content The relationship between marketing and IT has never been more important to digital experience. But can your business strike the right balance between growth and governance? AI has changed so much about the role of digital experience in business growth. From who evaluates a brand first to how fast content can be produced – and how quickly trust can be eroded – the rules have been rewritten. CMO and CIO collaboration is essential. But marketing wants speed. IT wants control. How do leaders strike the right balance for the agentic era? Our research with 500 CMOs, CIOs and CTOs has identified a missing success factor. The companies winning right now are establishing a new operating model built for both marketing and IT – that powers growth, with governance built in from the start. Download *The Missing Success Factor for Growth in the Agentic Era* to: - **Reevaluate responsibility for growth**: Understand how AI has reset the rules of digital experience and requires a new relationship for CMOs and CIOs. - **Unify marketing and IT**: Identify the common challenges that divide marketing and IT teams, and the joint roadmap that will deliver both growth and governance. - **Define your next steps for growth**: Rather than a multi-year transformation program, you can agree five key principles to set up your teams for success. It’s time to unlock your missing success factor for growth in the agentic era – and secure governance and growth without compromise. You’ll Learn: What's Covered - The new mandate: How AI has reset the roles of CMOs and CIOs. - The four agentic CMO personas: Approaches to agentic marketing. - Building the joint operating model: IT and marketing collaboration. - Five next steps: A plan for CMOs and CIOs to align on the future. 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