Report

Forrester Now Tech: Marketing Automation Platforms, Q3 2021

What's Covered?

What's Covered
  • Overview of the top 29 marketing automation platforms according to Forrester
  • Decision-making framework for selecting the right marketing automation platform
  • Introduction to Acquia Marketing Cloud, one of the top providers listed
Additional Info
Page Content

According to Forrester Research, 65% of B2B marketers are using marketing automation platforms  today, compared to 38% in 2016. Marketing automation platforms (MAPs) can help companies deliver exceptional, multi-channel customer experiences in a more effective, efficient and measurable way. But first, marketers must traverse the wide expanse of the marketing automation tech landscape to find the right vendor.

Forrester Research’s Now Tech: Marketing Automation Platforms, Q3 2021 provides an overview of the top 29 marketing automation platforms and highlights the differences between stand-alone MAPs, marketing clouds (like Acquia) and all-in-one solutions. 

Whether automating for the first time, consolidating tools or considering a move to a new platform, marketers can use this report to help navigate the MAP landscape and choose the right technology partner.

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