While a strong digital experience is a priority for most industries, higher education is known to be a laggard when it comes to driving digital innovation. But with the majority of institutional goals tied to maintaining a healthy pipeline of prospective students, being able to effectively resonate with a millennial audience on their terms requires an even more thoughtful, tailored and enhanced online experience. Enter: Personalization.
With the advent of real-time marketing technologies and design methodologies like atomic design, web pages are no longer just “pages” – they are collections of modular, dynamic data that can be rearranged according to the context of the user.
To provide optimized user experiences, marketers and publishers need to enrich websites with additional structure (taxonomy and metadata). By adding metadata, content becomes machine-understandable, which leads to better interoperability, SEO, and accessibility.
A lot of people know how to properly build Object Oriented PHP code but are stuck when they want to use that code in a Drupal 8 project. Learning how to use and refactor existing PHP code with the Drupal 8 API will allow you to leverage that code and make it play properly with Drupal 8.