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How to Choose a Great CMS

The Complete Guide to Selecting Your Next Content Management System
The first generation content management system (CMS) essentially supported your website as a digital brochure. As digital technology started to become a bit more interesting, the second generation CMS added functionality to keep pace with video, interactive multimedia, and, eventually, the social media revolution, along with the rise of mobile devices and tablets.

Solving the Data Problem: How To Achieve Digital Marketing Success Through Open Data

While digital has created a great new way for businesses to interact directly with their customers, it’s also led to a very scary time for marketers.

How to Build a Global Commerce Ecosystem

For many brands operating in today’s world of retail, building a commerce ecosystem that not only fulfills needs domestically, but also internationally, is becoming a necessity. First, you have to build and implement a robust system for operating within your domestic market, and then you’ll need to expand the boundaries to grow your business outside of country lines. But building a world-class commerce website is no easy feat. A complicated technical venture, it requires the perfect blend of people, process, and technology.

Five Questions CFOs Should Be Asking About Digital Transformation

Research firm Gartner just released its 2015 CIO agenda, a survey of over 2800 global CIOs who represent nearly $400 billion in IT spending. The primary finding? “Digitalization” is no longer a sideshow—it has moved to center stage and is changing the whole game. CIOs have a unique opportunity, but they must “flip” their information, technology, value, and people-leadership practices to deliver on the digital promise.
Gartner’s advice is to flip information and technology leadership from “legacy first” to “digital first.”

The Modern Customer Journey: Converting Browsers into Buyers

The shopping journey of today’s modern consumer has changed dramatically since the early days of retail, when channels were fewer and the journey much less complex. Consumers today have far more options for every step of the journey, from initial product research to content consumption and final purchase. Complicate these options with the distractions consumers face at every turn, and it’s a wonder transactions are ever made.

5 Mistakes to Avoid on Your Drupal Website

Drupal is one of the most flexible content management systems in existence. This eBook provides best practices in five crucial areas of building and maintaining an effective Drupal site: Architecture:...

Future-proofing Your Business with Open Marketing

Digital continues to revolutionize the way marketing organizations function. Gone are the days when marketing had complete control over the one-way monologue that defined a brand. Modern marketers have to battle harder than ever to win the hearts and minds of the well-informed, tech savvy, and very empowered consumer. Word of mouth is now electronically linked, amplifying a brand’s reach tenfold, and the monologue is—as the Cluetrain Manifesto famously predicted in 1999—a conversation.

Digital Personalization 101

How Testing and Targeting Can Help You Rule the World
The history of advertising involves sharp-dressed men—like Don Draper—telling customers what to think about their brands and products. They owned the message, the image, and ultimately influenced consumer opinion. Fast-forward to today: Digital reigns supreme and customers now own the conversation.

Open Source Guide: The Future of Government Technology

The Current State of Government Open Source
The terms “open” and “government” traditionally have been mutually exclusive. But that has changed. Today public officials at the federal, state, and local levels recognize that to truly be a government of the people, by the people, and for the people, they can’t operate in a closed, siloed environment.
As official search for ways to increase capabilities, transparency, and citizen engagement while decreasing spending, one solution is continuously bubbling to the top: open source technology.

The Future of Digital Services

Five Trends Transforming Government
The U.S. Government often gets taken to task for not being digital-minded enough. But is the tide turning?
More and more it seems the government is grasping the importance of technology, digital thinking, and new platforms. The recent launch of services and agencies like 18F and the U.S. Digital Service are confirming this trend in federal government. And at the state and local level, more chief innovation and chief digital officers are being hired to streamline design, technology and engagement efforts.

Why Retailers Need to Reorganize for Effective Content-driven Commerce

Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels.
The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers. -

Ultimate Guide to Drupal 8

With 200+ new features and improvements, Drupal 8 is the most advanced version of Drupal yet. Whether you're a site builder, module or theme developer, or simply an end user of a Drupal website, Drupal 8 has what you need to create today's great digital experiences. This eBook outlines the major changes, and will show you why Drupal 8's great new features and enhancements will empower every user.
Drupal 8's improvements include:

Cloud Security in Flux—Protecting Your Business with Defense in Depth

Can you build an invincible Drupal site? The easy answer is no, but you have a few ways to prepare and secure your site to withstand any sort of vulnerability or traffic spike.

Selling the Story: The Content and Commerce Combination

The impact of commerce on modern business is undeniable. From changing the retail experience to the introduction of pure pricing transparency, online shopping is now the primary way that brands interact with loyal and prospective customers.
In this ebook, we’ll look at the trends sweeping over the commerce landscape and show you how you can take advantage of the content and commerce combination to sell your story.

10 Reasons Every Marketer Should Be Using Drupal Now

Marketers around the world face the same pressures of trying to leverage marketing automation, content marketing, social media engagement, SEO, and more to drive prospective buyers to engage with their brands. More often than not, that engagement is happening on a website where the need to deliver an immersive digital experience to keep prospects and customers coming back, is vital.

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Four Reasons Your Technical Team Will Love Acquia Cloud Site Factory

In this ebook, you’ll read about the four reasons your technical team will love Acquia Cloud Site Factory, a solution that is designed to make your life easier and help your technical team kick some serious behind.
Built on the open source content management system Drupal, Acquia Cloud Site Factory is a cloud-based website management platform that allows users to create, manage, and deploy tens, hundreds, or even thousands of beautiful sites in record time from one unified dashboard.

Going Digital: The Enterprise Shift to Being Digital First

Of the Fortune 500 companies that existed 10 years ago, 70 percent are no longer sitting on their fortune. In fact, they have either been knocked out of the top 500 or are no longer in business due to digital disruption.
And it’s no secret that the digital age has made a major impact on every aspect of our lives.

Going Digital: The Enterprise Shift to Being Digital First

Of the Fortune 500 companies that existed 10 years ago, 70 percent are no longer sitting on their fortune. In fact, they have either been knocked out of the top 500 or are no longer in business due to digital disruption.
And it’s no secret that the digital age has made a major impact on every aspect of our lives.

Going Digital: The Enterprise Shift to Being Digital First

Of the Fortune 500 companies that existed 10 years ago, 70 percent are no longer sitting on their fortune. In fact, they have either been knocked out of the top 500 or are no longer in business due to digital disruption.
And it’s no secret that the digital age has made a major impact on every aspect of our lives.

Going Digital: The Enterprise Shift to Being Digital First

Of the Fortune 500 companies that existed 10 years ago, 70 percent are no longer sitting on their fortune. In fact, they have either been knocked out of the top 500 or are no longer in business due to digital disruption.
And it’s no secret that the digital age has made a major impact on every aspect of our lives.

Going Digital: The Enterprise Shift to Being Digital First

Of the Fortune 500 companies that existed 10 years ago, 70 percent are no longer sitting on their fortune. In fact, they have either been knocked out of the top 500 or are no longer in business due to digital disruption.
And it’s no secret that the digital age has made a major impact on every aspect of our lives.

Test for Success: A Digital Marketer’s Guide to Personalization

In today’s marketing world, buzzwords like automation, user experience, and custom content fill the pages of every blog post for customer experience and lead generation. It’s no wonder, given the wealth of data available on every prospective customer.
In this eBook, we show you how to take your testing strategy from concept to execution so that you can test for success, and ultimately drive more conversions on your site.

Global Reliability for Sites Too Big to Fail

Imagine that you run a tech startup that offers a clever, cloud-based software service. You’ve worked hard to build and promote it, and one day a small miracle happens— your product is featured on Mashable. Before you know it, you’re getting tens of thousands of hits an hour, and your homegrown server crashes under the load. Your service goes dark while you scramble to bring it back up. Suddenly what should have been your best day ever has just become your worst nightmare. In this scenario, having a high availability solution could spare you the major headache.

Global Reliability for Sites Too Big to Fail

Imagine that you run a tech startup that offers a clever, cloud-based software service. You’ve worked hard to build and promote it, and one day a small miracle happens— your product is featured on Mashable. Before you know it, you’re getting tens of thousands of hits an hour, and your homegrown server crashes under the load. Your service goes dark while you scramble to bring it back up. Suddenly what should have been your best day ever has just become your worst nightmare. In this scenario, having a high availability solution could spare you the major headache.

Five Steps to Get Ready for the Acquia Certified Developer Exam

“I want to get Acquia Certified. How do I prepare for the exam?” is a frequently asked question since the launch of the Acquia Certified Developer exam in March 2014.
Whether you are an expert Drupalist or a relatively new one, this guide will provide you with an insight into the nature of the exam, give you clear advice on how you can prepare, and provide some useful exam-taking tips.

Think Like a Publisher

Turn Your Commerce Site into a Content Machine
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this.

Locking Down the Cloud

Automation Raises Cloud Security to Highest Level
Over the last few years, IT departments have gotten increasingly comfortable with cloud technology, by which I mean cloud security. One IT analyst put it recently, “When it comes to the cloud, security is the number one concern. And number two isn’t even close.”
This ebook examines cloud security from an automation perspective: This is one of the most disruptive, and most promising developments in the already promising and disruptive evolution of cloud technology.

All Commerce Is Social

Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business.

From Zero to 60... Build Great Digital Experiences in Higher Education with Acquia Cloud Site Factory

Colleges and universities were among the first organizations to create websites. they are natural content generators with access to great thinkers, cutting edge research, and engaged students, not to mention they embody the word community. the web, as a result, was the perfect vehicle for them to communicate all they had to share and to connect with others.

Liberate Your Commerce Platform without Selling the Family Farm

If you are responsible for a mature commerce website in the face of today’s ever-changing online marketplace, you might find yourself in a predicament: You have invested untold financial and human resources into an enterprise-level software platform and an accompanying operational infrastructure, but now your site is behind the times and you can’t respond quickly enough to your customers’ expectations. What can you do?

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From Zero to 60

Build Great Digital Experiences in the Financial Services Industry with Acquia Cloud Site Factory

From Zero to 60...

Build Great Digital Experiences in the Life Sciences Industry with Acquia Cloud Site Factory

Can Your CMS Handle Success?

UK Central and Local Government Edition
To be successful today, an organization must keep up with web-savvy digital natives who switch seamlessly between devices, channels, as well as their work and home personas. The objectives of cost efficiency and innovation might appear to be at odds, but the right choice of CMS can mean that your organization can have its cake and eat it too. This eBook provides some insights and recommendations into how to select a CMS that meets your needs.

Can Your CMS Handle Success?

CMS Selection Guide: High Tech Edition
With mobile and digital becoming the center of the marketing experience, responsive design and personalization shouldn’t be afterthoughts; they should be the only thought. Being able to tailor content and differentiate web design based on the current needs and preferences of the consumer is essential.This ebook provides some insights, recommendations, and tips for selecting a new CMS that can assure that your digital experience has the right stuff to keep the consumer engaged until they are ready to contact a salesperson.

Can Your CMS Handle Success?

CMS Selection Guide: Higher Education Edition

Can Your CMS Handle Success?

CMS Selection Guide: State & Local Government Edition
The doctrine of open government, or opengov, holds that citizens have the right to access the documents and proceedings of the government to allow for effective public oversight.

Can Your CMS Handle Success?

CMS Selection Guide: Media & Entertainment Edition
Today, the success stories in media, entertainment, and publishing sectors often do not originate from traditional sources. Successful books and videos have emerged directly from the Internet or have been propelled to success by online social communities. In order to compete successfully today, media organizations must have a CMS that can provide the content engine for smartphones, tablets, and other vital platforms, as well as be able to integrate into the multiple worlds of social media.

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