Top Four Best Practices

for Integrating Content and Community

One of the most powerful developments in the evolution of online business in recent years is the ability to combine social features—from ratings and reviews to sharing and full discussion forums—with content features—whether those are straight marketing or informative content, blogs, product descriptions, or database content. But the opportunity to integrate your website content with social features is not a one-size-fits-all proposition. In this ebook we present four ideas for tapping the benefits that come from a strategic blending of community and content.