Personalization, while increasingly important to an organization's success, is not a simple task. Implementing personalization requires a transformation and transformations live or die based on senior stakeholder commitment, governance and control.
These three things are best achieved when there’s a clear shared goal - and a great, clear goal is often increasing revenue.
The best place to start a personalization initiative is to quantify a financial return on investment (ROI). In this eBook, we'll review Acquia’s personalization ROI framework that was created after discussion with many prospects and customers to help better assess the value of personalization.