It’s No Longer a Secret. Brands Must Do a Lot Better with CX.
Only 10% of consumers strongly agree that most brands meet expectations for a good experience. However, 82% of marketers believe their brands are meeting customer expectations. This should serve as a wake-up call for marketers that they have to do better!
Acquia's second annual global survey of more than 6,000 customers and 600 marketers made it crystal clear that customers demand a convenient, personalized experience. In our e-book, "Deliver the CX They Expect: Customer Experience Trends Report," we summarize the key findings for marketers to consider in delivering better CX.
- The critical aspects of experience that must be addressed by marketers
- The guidelines brand stewards must follow when handling customer data
- Questions to ask yourself to better meet customers' expectations for convenience