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  E-Book #  Customer Data Platforms 101: Everything You Need to Know 

 

  Available Languages  [English](/resources/e-book/customer-data-platforms-101-everything-you-need-know) [French](/fr/resources/e-book/customer-data-platforms-101-everything-you-need-know) [Japanese](/jp/resources/e-book/customer-data-platforms-101-everything-you-need-know) 

 

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Data is key for improving marketing performance. But 83% of marketers say their customer data resides in unconnected silos, making it hard to do anything meaningful with the data. What marketers need is a single source of truth for customer data. What they need is a customer data platform (CDP).

In this e-book, we cover everything you need to know about CDPs. We tackle the most important questions, including:

- What is a CDP and what can it do?
- What are the competitive advantages of using a CDP?
- How does a CDP differ from a CRM, DMP, MSP or data lake?
- What should brands look for in an enterprise-grade CDP?

#### Get the answers for yourself by downloading "Customer Data Platforms 101: Everything You Need to Know."



 

 

 

  You’ll Learn: What's Covered

- What a customer data platform is and the competitive advantages of using one
- How a CDP differs from a CRM, DMP, MSP or data lake
- What brands should look for in an enterprise-grade CDP



 

 

 

 

 

   Products - [ Acquia Customer Data Platform ](/products/acquia-cdp)
 
 

 

 

##  Get Started 

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