DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

What's Covered?

What's Covered
  • How to audit your desired customer experience
  • Steps for architecting a layered approach
  • A guide to activating a phased charter
Additional Info
Page Content

Brands with an integrated approach to digital asset management (DAM) and product information management (PIM) can create thoughtful, connected experiences across their customer journey.

By leveraging DAM and PIM systems, brands can think of these technologies as a central nervous system that perceives and responds to customer needs. Each digital experience sends information, and together, DAM and PIM systems comprehend those signals and react to deliver the next best communication to any audience.

But how do you bring these conversations to life? Well, we’ve partnered with The Content Advisory to create a playbook for using DAM and PIM technology to deliver a connected and automated network of content-driven digital experiences. 


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