commerce

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Mobile Commerce in the Modern World

Posted on Tuesday, September 29, 2015

There’s no question: Mobile commerce matters. In addition to being a significant driver of ecommerce traffic, mobile also accounts for a large chunk of retail ecommerce sales. A growing number of users are also following a cross-device purchase journey, necessitating the... Read more

Tags: commerce

The Modern Customer Journey: Converting Browsers into Buyers

Posted on Monday, June 22, 2015

The shopping journey of today’s modern consumer has changed dramatically since the early days of retail, when channels were fewer and the journey much less complex. Consumers today have far more options for every step of the journey, from initial product research to content consumption and final... Read more

Tags: commerce

Why Retailers Need to Reorganize for Effective Content-driven Commerce

Posted on Tuesday, February 17, 2015

Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new... Read more

Tags: commerce, digital disruption

Selling the Story: The Content and Commerce Combination

Posted on Tuesday, October 28, 2014

The impact of commerce on modern business is undeniable. From changing the retail experience to the introduction of pure pricing transparency, online shopping is now the primary way that brands interact with loyal and prospective customers. In this ebook, we’ll look at the trends sweeping over the... Read more

Tags: commerce, drupal commerce, acquia commerce

Forrester Research: Bridge the Commerce/Content Divide - Datasheet

Posted on Tuesday, September 30, 2014

The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows — focusing on basics such as PCI compliance and... Read more

Tags: content, commerce, forrester

Forrester Research: Bridge the Commerce/Content Divide

Posted on Monday, September 29, 2014

The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI... Read more

Tags: commerce, analyst reports

Drive Engagement and Site Conversion in Higher Education

Posted on Tuesday, May 6, 2014

Converge Content, Community, and Commerce In this rapid age of innovation, it is imperative that educational establishments are able to attract and enroll the best prospective students. Once those students have matriculated, institutions need to develop software applications to... Read more

Tags: Higher Education, user engagement, commerce, community, content management

Think Like a Publisher

Posted on Thursday, April 10, 2014

Turn Your Commerce Site into a Content Machine Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this. As Alexis Maybank, founder of Gilt Groupe described... Read more

Tags: commerce

All Commerce Is Social

Posted on Thursday, February 27, 2014

Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building... Read more

Tags: commerce, web platform

Liberate Your Commerce Platform without Selling the Family Farm

Posted on Thursday, February 13, 2014

If you are responsible for a mature commerce website in the face of today’s ever-changing online marketplace, you might find yourself in a predicament: You have invested untold financial and human resources into an enterprise-level software platform and an accompanying operational infrastructure,... Read more

Tags: commerce

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