Mobile Commerce in the Modern World

Posted on Tuesday, September 29, 2015

There’s no question: Mobile commerce matters. In addition to being a significant driver of ecommerce traffic, mobile also accounts for a large chunk of retail ecommerce sales. A growing number of users are also following a cross-device purchase journey, necessitating the... Read more

Tags: commerce

The Modern Customer Journey: Converting Browsers into Buyers

Posted on Monday, June 22, 2015

The shopping journey of today’s modern consumer has changed dramatically since the early days of retail, when channels were fewer and the journey much less complex. Consumers today have far more options for every step of the journey, from initial product research to content consumption and final... Read more

Tags: commerce