commerce

cms-selection-toolkit

Mobile Commerce in the Modern World

Posted on Tuesday, September 29, 2015

There’s no question: Mobile commerce matters. In addition to being a significant driver of ecommerce traffic, mobile also accounts for a large chunk of retail ecommerce sales. A growing number of users are also following a cross-device purchase journey, necessitating the... Read more

Tags: commerce

The Modern Customer Journey: Converting Browsers into Buyers

Posted on Monday, June 22, 2015

The shopping journey of today’s modern consumer has changed dramatically since the early days of retail, when channels were fewer and the journey much less complex. Consumers today have far more options for every step of the journey, from initial product research to content consumption and final... Read more

Tags: commerce

Selling the Story: The Content and Commerce Combination

Posted on Tuesday, October 28, 2014

The impact of commerce on modern business is undeniable. From changing the retail experience to the introduction of pure pricing transparency, online shopping is now the primary way that brands interact with loyal and prospective customers. In this ebook, we’ll look at the trends sweeping over the... Read more

Tags: commerce, drupal commerce, acquia commerce

Forrester Research: Bridge the Commerce/Content Divide - Datasheet

Posted on Tuesday, September 30, 2014

The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows — focusing on basics such as PCI compliance and... Read more

Tags: content, commerce, forrester

Forrester Research: Bridge the Commerce/Content Divide

Posted on Monday, September 29, 2014

The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI... Read more

Tags: commerce, analyst reports