Home / Future-proofing Your Business with Open Marketing

Future-proofing Your Business with Open Marketing

Digital continues to revolutionize the way marketing organizations function. Gone are the days when marketing had complete control over the one-way monologue that defined a brand. Modern marketers have to battle harder than ever to win the hearts and minds of the well-informed, tech savvy, and very empowered consumer. Word of mouth is now electronically linked, amplifying a brand’s reach tenfold, and the monologue is—as the Cluetrain Manifesto famously predicted in 1999—a conversation. Consumers define what the latest digital trends and channels are, and marketers need to react and respond in real time or risk losing relevance with them. To keep pace with the ever-evolving digital landscape, marketing teams demand the best tools for their initiatives and business goals. They need to operate within a marketing model that can integrate those tools but still allow them to move and adapt quickly.