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SpartanNash

Acquia Engage Award 2016 Winner

SpartanNash

Partner: MyPlanet

Challenge

SpartanNash is a growing US grocery distributor and retailer with over 160 corporate & independent retail locations in 10 states. SpartanNash wanted to reimagine the user experience of their top banner sites to match the quality, uniqueness, and community-driven nature of its in-store experiences. Another top priority was to serve the increasing number of consumers arriving on their sites from mobile devices.

Approach

In 9 months, Myplanet introduced an new information architecture and intuitive mobile interface to make the most critical information and actions accessible while on the go. And to drive greater value for consumers, SpartanNash substituted vendor-sponsored advertorial content in lieu of traditional banner advertising.

Results

  • 29% increase in mobile traffic
  • 85% increase in total pageviews
  • 15% drop in overall bounce rate
  • Over 50% increase in average session duration

Company Information

SpartanNash