Santander

Acquia Engage Award 2016 Finalist

Santander

Challenges

Santander needed a Content Management System that gave their digital teams control over their financial products sites. The goals for developing this new site included:

  • Improving time to market
  • Increasing conversion rates
  • Creating a more user-friendly experience
  • Removing known risk and to guarantee secure hosting

Approach

With Acquia, Santander was able to roll out a new digital platform built on a CMS that allows marketing teams to update product pages across every site with bespoke module development. With Acquia Cloud, Santander is able to quickly implement marketing campaigns with flexible and reusable content templates. Santander also relies on Acquia for 24/7 support and site uptime.

Hogarth Worldwide, a partnering digital agency, helped Santander with business planning and strategy, UX design, and Drupal implementation.

Results

  • Sites are more robust and are no longer affected by minor code changes
  • Sites are more flexible and use shared templates to save both time and money associated with implementations
  • Sites are now responsive, enabling better cross browser and cross device compatibility
  • With the Acquia environment, updates are no longer bound to IT bottlenecks

Company Information

Santander