The Roman Catholic Archdiocese of Boston (RCAB) serves 1.8 million people across the state of Massachusetts. While the organization provides millions with pastoral services, its operations extend far past religion and include charitable donations and aid and support to charities, education, food banks and local communities in need.
When the COVID-19 pandemic hit, RCAB found itself in dire need of a rapid solution to help alleviate the financial needs of its parishes. Operations have historically been — and continue to be — predominantly funded by parishioners and church members, with weekly donations being made during service offertory. With church doors closed, donations suffered.
At the start of the COVID-19 pandemic, in-person religious services were halted and church buildings were shut down across the church’s 144 cities, making it incredibly difficult for the Roman Catholic Archdiocese of Boston to receive donations. Because donations are integral to funding RCAB’s numerous programs and outreach services, the organization needed a way to secure rapid funding for its 288 parishes, 56,000 education classes and over 100,000 students.
To address the need for donations, the church decided to take donations and charitable giving online and enlisted the help of partner Isovera to create a digital donation campaign. Isovera developed a rapid plan of action to build and launch RCAB’s COVID relief and donation campaign, “90 Days Now - For Your Parish.” In the span of three days — starting on a Thursday evening and launching by the following Monday — Isovera worked through the weekend with RCAB to execute its campaign. The powerful, flexible, and robust nature of Acquia’s products provides a scalable platform that is able to support the e-commerce integrations needed for the campaign and the infrastructure to take on a large influx of site traffic.
RCAB’s campaign was a success, with the first phase of “90 Days Now” reporting over $500,000 in gifts and pledges raised from more than 1,500 donors. Funds raised went directly to the parishes, and donations have since benefitted hundreds of parishes across 144 cities that have experienced reduced offertory due to the pandemic.
While final Phase 2 donations numbers have not been disclosed to the public, Phase 1 brought in overwhelming successful numbers, including:
- Total pledged: $514,469.70
- Number of unique donors: 1,747
- Number of parishes: 246
- Average gift amount: $294