Highlights 

Client: Questex

Situation: Every aspect of Questex’s business requires a digital presence, but in order to deliver an unparalleled user experience, Questex needed a personalization engine to curate one-to-one experiences.

Challenge: Questex needed a cohesive technical system that would enable its teams to collect and analyze user data to provide tailored customer experiences.

Our Solution: Drupal 8 CMS, Acquia Lift

Results:

  • Click-through rate for personalized ads: 150 percent increase
  • Time on site: 35 percent increase
  • Number of page sessions: 8.5 percent increase
  • Engage minutes has risen over 758,000 a month
  • Average page load time: 1 second

The Client  

Questex is a leading global business information company that drives business investment, innovation and demand creation for its clients. Questex services a diverse collection of markets, including life sciences, health care, telecom, technology, travel, beauty and wellness, nightclub and bar and hospitality. It offers a wide array of marketplace services ranging from event management, to digital media, e-learning, content marketing and lead generation services.

The Situation

Today, every aspect of Questex’s business requires a digital presence, including its industry newsletter, publication, and event websites. In order to provide its readers, attendees and clients with an unparalleled user experience, Questex needed a personalization engine to deliver one-to-one experiences.

The Challenge

Questex delivers dozens of industry-focused newsletters to provide its users with the expertise and insights necessary to inform critical business decisions. However, a siloed digital ecosystem lacked visibility into the customer journey. Questex needed a cohesive technical system that would enable its teams to collect and analyze user data to provide tailored customer experiences. So Questex turned to Acquia to help deliver cutting-edge personalization capabilities with Acquia Lift.

The Solution

To take advantage of a state-of-the-art content management system (CMS), Questex decided to migrate its publication sites from Drupal 6 to Drupal 8. Questex looked to Acquia Cloud as the platform as a service to support the migration. With Acquia Cloud, Questex is equipped with expert Drupal development tools that are available in every environment. Questex used Drupal 8 to build 14 of its media and news sites in addition to 60 of its event sites.

With Drupal 8, Questex was able to offer marketing teams a fresh site redesign that was engaging and intuitive to use. Due to Drupal 8’s API-first architecture, Questex can easily integrate every aspect of its technical system, including its prefered event registration service, e-learning platform and marketing automation software Marketo, with Drupal. With a cohesive technical system in place, Questex now has the ability to create content-driven Drupal 8 sites that seamlessly deliver personalized ads with Acquia Lift.

The first step in implementing Acquia Lift was to collect actionable data on users and to improve user engagement across publication and event sites. With Acquia Lift, user data is collected across all touchpoints and marketing channels, and stored in a central repository. Acquia Lift provided Questex with visibility into how users interacted with the diverse array of their digital properties. With a heightened understanding of customer preferences, Questex can begin to formulate targeted content strategies. Armed with the ability to pinpoint popular content assets, Questex can leverage content discovery platform Taboola to recirculate relative content. Questex has paired this sophisticated content strategy with Drupal 8 CMS to deliver a user experience that is fresh, engaging, and available on any device.

Questex has also leveraged Acquia Lift to deliver personalized ads. Before utilizing Acquia Lift, Questex could not display advertisements based on a user’s interests. With unified user profiles, Questex can now push tailored ads based on audience segments’ preferences. This application of personalization has not only improved user engagement but has also increased ad revenue.

The Results

With Acquia and Drupal 8, Questex now has a cohesive technical environment that is positioned to deliver personalized digital experiences across all markets. Acquia Lift provides Questex with the actionable insight necessary to improve user engagement.

  • Click-through rate for personalized ads: 150 percent increase
  • Time on site: 35 percent increase
  • Number of page sessions: 8.5 percent increase
  • Engage minutes has risen over 758,000 a month
  • Average page load time: 1 second
Questex LLC
Questex is a leading global business information company that drives business investment, innovation and demand creation for their clients.
Using Acquia Since
2012
Using Drupal Since
2015
Number of Employees
400

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