Nokia

Acquia Engage Award 2016 Finalist

Nokia

Partner: Mirum

Challenge

In 2015, Nokia decided to relaunch nokia.com in order to reintroduce the brand to a global audience. The new site needed to deliver personalized experience to unique audiences, showcase fresh content, and provide the digital ecosystem for major launches, news, and events.

Approach

Nokia selected Acquia Cloud to power the relaunch of nokia.com. Acquia developer tools enabled Mirum, a partnering digital agency, to test new features and implement robust quality assurance to deliver exceptional user experience. Nokia selected Drupal 8 to develop an engaging and intuitive Content Management System.

Results

  • With Acquia Lift, Nokia can now deliver beautiful digital experiences that provide each unique audience with exciting content
  • 23% increase in Click-Through-Rate when pushing segmented content with Acquia Lift
  • Bounce rate decreased by 46%

Company Information

Nokia