Since 2010, Moderna has worked to build the industry's leading mRNA technology platform, the infrastructure to accelerate drug discovery and early development, a rapidly expanding pipeline, and a world-class team. Their pipeline includes development candidates for mRNA-based vaccines and therapies spanning several therapeutic areas. They also have multiple clinical trials underway with other development candidates progressing toward the clinic, as well as numerous discovery programs advancing toward development.
The pre-launch phase of drug development poses many challenges for marketers. In Moderna’s case, they had come to a point where it was key to develop a website that could communicate their medicine’s potential value to stakeholders and investors. By creating engaging content and giving users a glimpse into medicine development, they aimed to create an impactful digital presence.
Moderna needed their new website live within two months in time for the J.P. Morgan Investors Conference. This tight timeline posed a challenge for everyone involved—tasking them with the job of producing an engaging website very quickly. Moderna also needed to migrate from their existing overly complex infrastructure to a simpler, more agile solution.
Moderna enlisted the help of Boston Digital to design and develop an effective, engaging website that would be ready in time for the conference. The agency took a strategic approach, migrating Moderna’s assets to Acquia Cloud, which gave them a consistent, easy-to-use Drupal structure. They also built an easily accessible, modernized pipeline for audiences to learn more about the progression of individual medicines, from development to trials, along with extensive descriptions about each. The developer- and marketer-friendly Acquia Cloud platform allowed the team to quickly create, edit, and manage the site's content even under tight deadlines.
Boston Digital next highlighted the efforts and constant dedication from the Moderna team through company photography and information. Finally, they created and integrated engaging, relevant content such as video, photography, and copy throughout the site to communicate Moderna’s forward-thinking medicines in a multi-dimensional way. The powerful developer tools and integrations included with Acquia Cloud streamlined Boston Digital's dev workflow so their team could build, test, and optimize the new Moderna site in a fraction of the time of a legacy platform.
With the support of Acquia Cloud, the website launched in just two months, right on schedule. Moderna was also able to significantly increase their number of site users, direct traffic and page views.
52% increase in site users
112% increase in direct traffic
25% increase in page views
Acquia Cloud's ease of use future-proofs the Moderna digital experience, allowing the team to freely innovate and continue engaging their customers