International Franchise Association
The International Franchise Association is the world's oldest and largest organization representing franchising. IFA works through its government relations and public policy, media relations and educational programs to protect, enhance and promote franchising and nearly 733,000 franchise establishments that support nearly 7.6 million direct jobs, $674.3 billion of economic output for the U.S. economy and 2.5 percent of the Gross Domestic Product (GDP). IFA members include franchise companies in more than 300 different business format categories, individual franchisees and companies that support the industry in marketing, law, technology and business development.
IFA engaged Carousel 30 to create a new website for the association that connects franchisors and suppliers. Ameex Technologies implemented the design in Drupal 7 on the Acquia Platform. The platform’s three-stage development infrastructure made it fast and easy to move from development to staging and production quickly. IFA also relies on Acquia for site backups. An integration with Aptify seamlessly brings franchisor and supplier data to the website. The site is also integrated with IFA’s email automation, Google Analytics, and Google Ads.
The team delivered the site on time; performance of the site has been improved by by tweaking factors such as Memcache, pagination, and Varnish.