Essent Guaranty has a commitment to customer service that needed to be reflected in their digital properties. In order to evolve their website, Essent Guaranty required a platform that provided highly useable and modern digital experiences that easily enable users to complete tasks and find the information they seek.
With Acquia, Essent Guaranty could unify and streamline the content authoring and deployment processes, while allowing full creative flexibility in order to provide an ideal customer experience. The Archer Group, a partnering digital agency, aided in designing a new site architecture, implementing responsive design, and leading technical development and integrations.
- 28 percent increase of page views
- 41 percent increase in time on site
- 65 percent decrease in bounce rate
- 31 percent lift in organic traffic