Enernoc

Acquia Engage Award 2016 Finalist

Enernoc

Challenge

The goal of the new digital strategy was to enhance EnerNOC’s content marketing and site experience. A key objective of the website redesign was lead generation.

Approach

Boston Interactive helped EnerNOC to reshape content on the website into a user-friendly digital experience. The Boston Interactive team provided support around EnerNOC’s existing content and created processes by which new content could be developed going forward. The website redesign was enhanced with the implementation of a new SEO (search engine optimization) strategy that enabled it to rank higher up the organic search lists. The team relied on the Acquia Platform for hosting and related services.

Results

  • Acquia's platform provided EnerNOC with a scalable environment that allowed for quick deployments and changes.
  • A key factor in the project's success was the use of Acquia Search, based on Apache SOLR.
  • In addition to creating a new, improved digital experience, Boston Interactive and Acquia laid the foundation for the implementation of Acquia Lift, which will allow EnerNOC to personalize the customer journey, bringing together content and customer data from any source.

Company Information

Enernoc