DKMS

Acquia Engage Award 2016 Winner

DKMS

Partner: The Formery

Challenge

Relying in large part on its digital strategies, DKMS sought to elevate its twofold strategy to increase number of potential donors for blood cancer patients, and increase monetary donations to support blood cancer research and its donor registry.

Approach

The Formery, as DKMS’ global website partner, developed an online strategy centered around empathy and interaction. A responsive website and animated films were created to make users feel involved and entertained by the educational material and calls to action throughout the site. The Formery developed a user experience and functional design based on research and launch a new Drupal site for DKMS on the Acquia Platform.

Results

  • Agile projects allow for continuous optimization across the site.
  • With Drupal as a CMS, DKMS has established strong global branding while providing greater flexibility from region to region to create content and run campaigns.
  • Through the Acquia Platform, the site reached top SLAs for performance and stability. The Platform also provides developer tools, performance monitoring and security, which allows the Formery to focus more of its efforts on continually improving the site’s experience for users.

Company Information

DKMS