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DeVries Global

Acquia Engage Award 2016 Finalist

DeVries Global

Challenge

DeVries Global wanted to increase brand awareness and create dynamic content and case studies unique to their local markets, while still maintaining a global visual brand. DeVries also wanted to adjust its brand image: from beauty-centric to one that supports a wide variety of brands outside of this niche.

Approach

Partner Genuine designed the site for a global audience, so that DeVries’ eight offices around the world could manage their own work and content, and even run their own analytics. Acquia’s reliable server architecture and intuitive developer workflow enabled the team of developers to collaborate on the build simultaneously.

Results

  • The site is extremely performant and fully responsive.
  • An intuitive user journey helps to qualify prospective clients; it also filters incoming inquiries based on user journeys.
  • Drupal 8’s core multilingual functionality allowed the team to efficiently create translated and localized site experiences.
  • Drupal’s Paragraphs module enabled cleaner data structures, ultimately allowing for more power to the content administrators with unique content-entry needs. This also provided the ability to flexibly reuse various design elements throughout the site.

Company Information

DeVries Global