Dairy Farm
Dairy Farm is a leading pan-Asian retailer.

Highlights

Client:

Dairy Farm

Situation:

Dairy Farm wanted to bring its well-known brands together to provide greater value to customers.

Challenge:

Bringing together a large number of brands across various independent technology landscapes into one loyalty program presented challenges.

Solution:

Acquia Cloud Platform, Acquia Cloud Edge

Results:

  • 2 million members enrolled within a month of launch
  • 1.5 million members enrolled digitally through the web or the app
  • Average loyalty penetration across brands is 50%

 

 

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The Client

Dairy Farm is a leading pan-Asian retailer. As of December 2019, the Group and its associates and joint ventures operated over 10,000 outlets and employed 230,000 people. The Group operates grocery retail, convenience stores, health and beauty stores, home furnishings stores and other retailing under well-known brands.

The Situation

Because Dairy Farm Group owns several well-known retail brands across Hong Kong, it recognized it had a great opportunity to bring those brands together, providing greater value to its customers through a coalition program.

The Challenge

With a large number of brands across various independent technology landscapes, Dairy Farm needed a solution that would allow all of its brands to work together in a unified way to help expand its customer base through digital engagement.

The Solution

Dairy Farm created a loyalty program with a single, consistent currency so that customers could earn points from over 2,000 outlets and get more rewards faster. Simultaneously, the company provided members with targeted offers and communications based on customer behavior data, increasing engagement. Acquia Cloud Platform’s flexible and scalable architecture gives Dairy Farm the capability to scale up as volume grows.

The Results

  • Dairy Farm realized impressive results after the launch of the new platform.
  • 2 million members enrolled within a month of launch in a market with a population of 7.5 million
  • 1.5 million members enrolled digitally through the web or the app
  • Average loyalty penetration across brands is 50%
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