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City of Hayward

Acquia Engage Award 2016 Finalist

City of Hayward

Partner: Rolling Orange

Challenge

The City of Hayward wanted to build a digital hub for residents to directly engage with the city. This digital hub would serve two purposes: allowing the residents and business community to quickly and easily find the services and information they need, and to transform regional perceptions of the city by effectively "re-branding" Hayward as a vibrant, innovative, and emerging community that's centrally located in the Bay Area.

Approach

The City of Hayward turned to Rolling Orange for end to end services, including site strategy, information architecture, user experience design, Drupal development, integration with back-end systems and third party applications, QA testing, and documentation & training. Rolling Orange built the site using the Acquia Platform due to its for its security, reliability and performance.

The new website is optimized for mobile and user friendly, a perfect fit for user-base located in the tech-savvy Silicon Valley.

Result

The resulting site succeeds on both fronts, offering site visitors intuitive access to more than 140 city services while boldly demonstrating the city's new motto: "You are Here and So is Everything Else." Analytics from the first couple months of operation show a significant increase in visitor engagement: the bounce rate has effectively been cut in half, with an strong increase in pages per user session. The site has also triggered significant increase in the use of the city's "Access Hayward" relationship management tool, which experienced an 18% bump in usage during the site's initial month of operation.

Company Information

City of Hayward