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California State University, Long Beach

Acquia Engage Award 2016 Finalist

California State University, Long Beach

Challenge

California State University Long Beach sought to create an unparalleled experience for their users - current and prospective students, alumni, donors, and visitors alike - that would resonate with its audience on an emotional level.

Approach

In lieu of designing the site around practical and academic focuses, the university worked to convey its culture through visuals and media, with a new website hosted by Acquia.

Results

  • CSULB received over 91,000 new student applications for the fall 2016 semester, the highest number of applications in the university’s history
  • A major fundraising campaign for the university saw 55,891 first-time donors totaling $238 million in contributions, thanks in large part to their new website
  • Marketing and brand awareness studies have reported a significantly higher net promoter score for CSULB since launching the site

Company Information

California State University, Long Beach