Johnson and Johnson’s Baby Argentina needed to modernize the visual design and user experience on their website. Responsive design in addition to improving content authoring capabilities, site traffic and SEO were also top of mind.
Partnering digital agency Globant aided in site development and building. Deployment of every iteration was made through Acquia Cloud. As an extensive amount of content had to be migrated, and moving the database between Acquia Cloud environments saved development many hours and was easy to administrate. Baby Argentina also leveraged Acquia Search, which was easy to implement and improved response time.
- New design has much broader device support achieved through responsive design.
- Visual impact of the new design is not only better but is also aligned to Johnson's baby worldwide sites.
- Brand owners can administrate the site's content and marketing campaigns.
- Site search capabilities were added with the new version.