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atDove.org

Acquia Engage Award 2016 Finalist

atDove.org

Challenge

Developed by the staff at DoveLewis Emergency Animal Hospital, AtDove.org a web-based staff training program providing video content and tools to veterinary practices and educational institutions. It’s digital library offers videos and articles produced by DoveLewis with real patients and medical and management staff on the hospital floor. The development of AtDove.org is the optimal way for DoveLewis to expand its education mission and reach as a non-profit organization.

With a goal of building AtDove’s subscriber base and creating a platform where veterinary professions could engage with training materials, take quizzes and earn credit for completing learning modules, DoveLewis engaged Outlier to build an improved user experience for both site visitors and account administrators.

Approach

Outlier developed a new frontend and UX design, integrating the site’s content and features as well as AtDove’s email marketing system. The firm implemented Drupal Commerce to manage and renew subscriptions, integrating it within AtDove’s Acquia Cloud Professional instance. Outliner extended its use of the Organic Groups module and leveraged the power of Views and VBO for a more robust and feature rich Team and Sub-Group section of the site.

Results

Following its relaunch, AtDove.org tracked an increase in site engagement, including 25 percent more sessions and a 75 percent increase in pageviews and visits. The site is now fully responsive, inclusive of the rich multimedia and ecommerce application.

Company Information

atDove.org