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Accessible Media Inc.

Acquia Engage Award 2016 Finalist

Accessible Media Inc.

Challenge

Accessible Media Inc. (AMI) is a not-for-profit multimedia organization serving more than five million Canadians who are blind, partially sighted, deaf, hard of hearing, mobility or print restricted. Operating three broadcast services, AMI-tv and AMI-audio in English and AMI-télé in French, AMI’s mission is to make accessible media for all Canadians.

AMI asked Myplanet to support the development of a responsive, fully-accessible, WCAG level AA compliant digital presence emphasizing interactivity and quality content. In particular, the solution would need to efficiently pull and display show information from the MPX video content management system. In addition, the content publishing experience would need to drastically improve.

Approach

Myplanet worked with the content staff at AMI to understand their challenges in publishing content on a fully-accessible site and helped them transition from a restricted Sharepoint workflow to a set of select specialists to a Drupal-based solution that gives a wide range of administrative users complete control over the content structure with built-in accessibility guidelines — a major aspect of creating a fully accessible experience. Drupal 8 and Acquia were chosen as the publishing enablement platforms of choice.

Core to the solution was a custom Drupal module for MPX integration, to glean show information hourly from the MPX platform and display it on the site. The approach optimized media sync times and maintained site load in a way that still worked with AMI’s workflow.

Additionally, the solution integrated with the TV Media API to present program schedules for channels with described video in a comprehensive, usable fashion for all types of users. Core to the solution was a custom Drupal module for MPX integration, to glean show information hourly from the MPX platform and display it on the site. The approach optimized media sync times and maintained site load in a way that still worked with AMI’s workflow.

Additionally, the solution integrated with the TV Media API to present program schedules for channels with described video in a comprehensive, usable fashion for all types of users.

Results

“Now we have a much greater variety of content on the new site as a result of the flexibility built into the CMS. We can break up shows into segments so our audience doesn’t need to scrub through a full episode to get to the content they want to view. We’re also able to categorize the content so visitors can easily search for subjects they’re interested in, and get fast, accurate results,” said Virginia Vuleta, director of digital strategy at Accessible Media Inc.

Since its launch, the AMI Drupal 8 presence has drastically improved the publishing workflow for AMI content staff and enabled a 100% increase in technically enabled content editors in contrast to the previous solution.

Additionally, Drupal’s strong blogging capabilities have allowed AMI to start building a community of guest authors to write and share articles of interest to their core audience. Tight social media integration within the site is allowing visitors to share specific content with their followers and friends resulting in continued engagement growth.

Visitors have also responded well to the Listen Live feature where they can listen to the live audio feed without having to leave the site; the consensus is they love that the new navigation is intuitive and easy to use, and the shows are easy to view.

Looking forward, AMI’s five-year roadmap includes a vision to achieve AAA accessibility compliance. With an adaptable, extensible platform, Myplanet has equipped AMI to extend their site as accessibility standards evolve and the demand for fully accessible content grows.

Company Information

Accessible Media Inc.