Image ![](/sites/default/files/styles/case_study_stat_logo/public/legacy/images/2018-07/YouthHostelsAssociation.svg__4.png?itok=hrAP07KS) # Youth Hostels Association Drupal, Acquia Cloud Platform [Visit Youth Hostels Association Website](https://www.yha.org.uk/)Image ![Two young people hiking a mountain range](/sites/default/files/styles/case_study_stat_hero_desktop/public/media/image/2021-04/Youth%20Hostels%20Association.png?h=854a7be2&itok=milF0RQD) Industry Non-Profits Products - [Drupal ](/drupal) - [Acquia Cloud Platform ](/products/acquia-cloud-platform) 200 % increase in website traffic 30 % increase in mobile traffic 60 % decrease in bounce rate ## The Client Founded in 1930, the Youth Hostels Association is a charitable organization that supports young people by providing shelter, friendship and fellowship. Reaching more than 1.1 million people in 2017, YHA connects young adults with affordable accommodations, school programs and volunteer experience. ## The Situation YHA’s mission is to motivate young people to discover and grow in the great outdoors by offering unique trips and affordable accommodations throughout England and Wales. However, a disjointed network of websites prevented YHA from curating an intuitive user experience. Group bookings were found on one website, while information for individuals and school trips were published on another. Without a unified site, YHA not only struggled to manage multiple websites, but failed to provide customers and prospects alike with relevant information. To better support the needs of its users, YHA asked Acquia and digital agency [Microserve ](https://www.idx.inc/)to lead a migration from Drupal 6 to Drupal 8. ## The Challenge In addition to unifying all aspects of the YHA organization under platform, responsive design was also top of mind. YHA recognized that an abnormally high bounce rate for mobile users reflected a poor mobile experience. As if providing every user with the right experience on the right device wasn’t challenging enough, YHA also needed to complete the project in less than four months. ## The Solution By leveraging its relationship with Acquia, Microserve helped YHA launch a responsive, Drupal 8 site on Acquia Cloud Platform. As early adopters of Drupal 8, YHA put its trust in Microserve to deliver a site that was a much cleaner, faster, and provided a user-friendly experience for all visitors. Drupal 8 enabled YHA to jump-start project development by building a platform with readily available Drupal modules. This allowed Microserve to keep the project on track to deliver a new YHA site in less than four months. ## The Results Acquia helped YHA become a pioneer of Drupal 8 to better support its community and accelerate its mission. - Website traffic: Increased by 200 percent - Mobile traffic: Increased by 30 percent - Bounce Rate: Decreased by 60 percent - Year over year traffic: Increased by 7 percent - The project was delivered in less than four months “YHA is a great Drupal 8 success story. With a focused vision, a future-proof solution in Drupal 8, and the right partnership between Acquia and Microserve, we were able to deliver a seamless, mobile-optimised user experience that will help YHA connect with adventure-seekers far and wide.” - David Lillington, head of strategy, Microserve First Name Last Name Email Company Job Title Country Country AfghanistanÅland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua & BarbudaArgentinaArmeniaArubaAscension IslandAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia & HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCanary IslandsCape VerdeCaribbean NetherlandsCayman IslandsCentral African RepublicCeuta & MelillaChadChileChinaChristmas IslandClipperton IslandCocos (Keeling) IslandsColombiaComorosCongo - BrazzavilleCongo - KinshasaCook IslandsCosta RicaCôte d’IvoireCroatiaCubaCuraçaoCyprusCzechiaDenmarkDiego GarciaDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard & McDonald IslandsHondurasHong Kong SAR ChinaHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao SAR ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmar (Burma)NamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoriesPanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandsPolandPortugalPuerto RicoQatarRéunionRomaniaRussiaRwandaSamoaSan MarinoSão Tomé & PríncipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia & South Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSt. BarthélemySt. HelenaSt. Kitts & NevisSt. LuciaSt. MartinSt. Pierre & MiquelonSt. Vincent & GrenadinesSudanSurinameSvalbard & Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad & TobagoTristan da CunhaTunisiaTürkiyeTurkmenistanTurks & Caicos IslandsTuvaluU.S. Outlying IslandsU.S. Virgin IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamWallis & FutunaWestern SaharaYemenZambiaZimbabwe State - Select -AlabamaAlaskaAmerican SamoaArizonaArkansasArmed Forces (AA)Armed Forces (AE)Armed Forces (AP)CaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarshall IslandsMarylandMassachusettsMichiganMicronesiaMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPalauPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirgin IslandsVirginiaWashingtonWest VirginiaWisconsinWyoming Marketing Opt-In Yes, I would like to receive updates and information about Acquia's products, events, webinars, and more. 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