Case Study


Man using copy machine
411 %

increase in clicks on the homepage

11 %

increase in sales inquiries

33 %

increase in brand credibility


The Client  

Since its founding 1906, Xerox has been a global leader in document solutions and services. Operating in more than 180 countries, Xerox has been a Fortune 500 company over for 20 years.

The Situation

Known as one of the most iconic brands in the world, Xerox recently went through a major brand transformation. Digital was the cornerstone of this transition, and a new became the catalyst for the brand’s relaunch.

The Challenge

Traditionally recognized as a printer and copier company, Xerox began to derive most of its revenue through business services, such as payroll processing and legal support services. Xerox’s digital footprint did not reflect this change.

The Solution

Acquia worked with Xerox to jump start Drupal development, a new creative design, and a fresh content strategy. Acquia and VML, a digital agency, worked closely with Xerox’s technical teams to tackle complex issues like language fallback, performance enhancements, and Content Delivery Network integration. 

Xerox homepage

The site launched on Aug 28th, 2015. This first release was the beginning of many. Work has continued through 2016 to deliver more features and content. Subsequent releases include development of additional templates, components, enabling personalization and on-going enhancements to the site.

The Results

We helped Xerox deliver a brand relaunch with a strong digital strategy at the center. It didn’t take long for the results to pour in:

  • 419% increase in clicks from homepage into website
  • 11% increase in sale inquiries
  • Time on site up 5%+ in U.S. & Services
  • Services mobile visits up 7% over prior week
  • 33% increase in brand credibility as a BPS provider
  • 30% increase in likelihood to take action about Xerox BPS
  • 20% increase in receptivity to have a conversation with Xerox on BPS
  • 77% thought Xerox provides services to help company business process work better

In partnership with VML, Xerox was named a finalist in the 2016 Engage Award Program 

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