Image ![Cencoud](/sites/default/files/styles/case_study_stat_logo/public/legacy/images/2020-10/CencosudShCe.Logo__3.png?itok=HIQCsJfP) # Cencosud Shopping S.A. Drupal, Acquia Cloud Platform, Acquia DAM [Visit Cencosud Shopping S.A. Website](https://www.cencosud.com/en)Image ![Person holding colorful shopping bags](/sites/default/files/styles/case_study_stat_hero_desktop/public/media/image/2021-04/Cencosud%20Shopping%20S.A..png?h=854a7be2&itok=yshs7QKQ) Industry Retail & E-Commerce Products - [Drupal ](/drupal) - [Acquia DAM ](/products/acquia-dam) - [Acquia Cloud Platform ](/products/acquia-cloud-platform) < 1 month to create new site 180 % increase in traffic for all published sites 40 % increase in average number of pages per visit ## **The Client** One of the largest and most prestigious retail conglomerates in Latin America, Cencosud has active operations in Argentina, Brazil, Chile, Peru, and Colombia. The company’s operations are spread across different lines of business, such as supermarkets, home improvement, department stores, shopping centers, and financial services. ## **The Situation** Wanting a more efficient and effective way to manage all of their shopping center communications campaigns, Cencosud execs wanted to take internal control of their digital channels, gaining the liberty to create and deploy communications with internal marketing teams. And like many companies, they wanted to do so in a way that allowed marketing stakeholders the freedom to own campaigns from development to execution without the need to depend on the IT department or agency suppliers to make it happen. ## **The Challenge** Cencosud faced many challenges. It wanted to be able to quickly respond to marketing needs and get to market faster with personalization and omnichannel integration capabilities. It also needed the ability to innovate and orchestrate marketing actions over several digital channels, including web, mobile, tablets, and kiosks. And it wanted a platform that gave it a lot of bang for its buck, getting a ton of capabilities for its investment. ## **The Solution** Cencosud tapped [Realmedia](https://www.realmedianetwork.com/) to lead the charge, and together the teams selected Drupal and Acquia, in part due to its standardized multisite code, as the company needed to administer more than 20 digital products including responsive websites, mobile sites, and shopping center kiosk directories. Now, all properties can be operated by several contributors within a single console. ## **The Results** Cencosud has realized many impressive results, including: - Time for creating a new site has dropped from 3 months to <1 month - Content management tasks that previously took 7 days now take 1 day - Time to publish has dropped from 4 days to minutes - Site Traffic for Costanera Center: +300% - Site traffic for Alto Las Condes Center: +800% - Site traffic for all published sites: +180% - Average number of pages per visit: +40%, from 2.46 to 3.45 - Cinema tickets sold: +13% in a month - Onsite directory use: +80% - Organic search: +82% First Name Last Name Email Company Job Title Country Country AfghanistanÅland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua & BarbudaArgentinaArmeniaArubaAscension IslandAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia & HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCanary IslandsCape VerdeCaribbean NetherlandsCayman IslandsCentral African RepublicCeuta & MelillaChadChileChinaChristmas IslandClipperton IslandCocos (Keeling) IslandsColombiaComorosCongo - BrazzavilleCongo - KinshasaCook IslandsCosta RicaCôte d’IvoireCroatiaCubaCuraçaoCyprusCzechiaDenmarkDiego GarciaDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard & McDonald IslandsHondurasHong Kong SAR ChinaHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao SAR ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmar (Burma)NamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoriesPanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandsPolandPortugalPuerto RicoQatarRéunionRomaniaRussiaRwandaSamoaSan MarinoSão Tomé & PríncipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia & South Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSt. BarthélemySt. HelenaSt. Kitts & NevisSt. LuciaSt. MartinSt. Pierre & MiquelonSt. Vincent & GrenadinesSudanSurinameSvalbard & Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad & TobagoTristan da CunhaTunisiaTürkiyeTurkmenistanTurks & Caicos IslandsTuvaluU.S. Outlying IslandsU.S. Virgin IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamWallis & FutunaWestern SaharaYemenZambiaZimbabwe State - Select -AlabamaAlaskaAmerican SamoaArizonaArkansasArmed Forces (AA)Armed Forces (AE)Armed Forces (AP)CaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarshall IslandsMarylandMassachusettsMichiganMicronesiaMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPalauPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirgin IslandsVirginiaWashingtonWest VirginiaWisconsinWyoming Marketing Opt-In Yes, I would like to receive updates and information about Acquia's products, events, webinars, and more. 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