Building Great Digital Experiences in Drupal
Derek: Hello and welcome to this overview series on Building Amazing Digital Experiences Using Drupal. During the course of the series, we’ll see how brands are using Drupal’s open modular architecture to create amazing digital experiences on the web, integrating content, community, commerce and both owned and public social networks on a single unified platform. We’ll also see how these brands are utilizing Drupal’s ability to construct sites or to assemble them utilizing building blocks instead of code affords them greater creative freedom to design exactly the experiences that their customers have come to expect, as well as how it allows them to get these sites to market much more quickly than they could using a proprietary CMS. Finally, we’ll see how they can utilize content, community and commerce all on a single unified platform to deliver the experiences that customers come to expect today. So during the series of videos, we’ll take a walk through WorldTravelNexus; which is a fictitious online travel enthusiast’s site. Up next, Christian Yates, one of Acquia’s Senior Solutions Architects will walk you through a day-in-a-life of WorldTravelNexus. For more information or talk to us about building amazing digital experiences, contact us at www.acquia.com.
Christian: Today, we’re looking at WorldTravelNexus. WorldTravelNexus is a community focused on tying together rich content, community interaction to drive sales and travel packages. This is the default view of the homepage. When I look at this, this view is an anonymous user. I get a mixture of content from destinations around the world. I also get content from different sources who are bringing together content from insider CMS, from Youtube, from Twitter, all through one content management system. When I log in as an end user, in this case Jennifer, we can automatically start customizing the view that Jennifer sees of WorldTravelNexus. So Jennifer has expressed a few interests that allow us to show different types of content and different layouts. So instead of a mixture of travel destinations, we’re prioritizing travel to tropical locations; so, travel to Puerto Rico, Caribbean vacations, etc. We’re able to do this because Drupal allows us to use metadata to link users to content and content to other content within the system. It does this through implicit or explicit personalization. So if I look at Jennifer’s account, we can see that Jennifer has identified a few interests specifically around resorts, spa and tropical locations, which allows us to take those implicit preferences and tailor her experience. In the next segment, we’re going to show you how we use Drupal’s event-driven nature to further drive offers that we can show to end users.