Bad Websites Kill Fan Loyalty: Do Digital the Right Way [June 12, 2014]
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Media consumption has quickly shifted to the online world and entertainment brands face unique challenges managing the digital spotlight. Fans are active across a variety of channels looking for celebrity news, the latest TV episodes, album releases and then sharing this content across their social networks.
What’s the best way to stay engaged with these fans for your brand? Entertainment companies have the option to join the conversation on social networks, drive social activity to their own site, produce content on channels like YouTube, or even host their own video content. In this session, we’ll give you an overview of how to create the best strategy for keeping up with the pace of innovation and delivering unified digital brand experiences.
You will learn about:
• Best practices for meeting the needs of today’s consumers
• How to stay in front of digital change
• How to manage, grow, engage, and monetize your online audience