10 Higher Education Website Mistakes to Avoid [July 29, 2014]

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Are your alumni still logging into a secure portal? Are your mobile visitors forced to pinch and zoom? Do your faculty biographies look like professional resumes? If you answered yes to any of these questions, your website may not be as effective as you think in achieving your admission, advancement and academic reputation goals.

Prospective students and their parents are visiting your website to gain an understanding of what it is like to attend your school, evaluate programs and professors, and learn about the outcomes of the education you provide. Alumni are coming to give and get updates on what's happening since they've left.

In our upcoming webinar, Rebecca Marani, VP of Interactive Services at Boston Interactive, will identify common mistakes of college websites. She'll teach you how to obtain actionable insights to start improving your digital presence to engage past, current and prospective students today.

You will learn about:
• Common mistakes to avoid on your site
• How to engage key audiences with the right content, at the right time
• How to improve your digital experience to better achieve your admission, advancement, and academic reputation goals