Why Acquia CDP?
Acquia CDP is the only customer data platform built to support advanced enterprise needs, with the most flexible and full-featured platform on the market. A few key aspects position Acquia CDP as the top choice for brands across all verticals:
AI and Machine Learning
Acquia CDP's calculations and machine learning bring the single customer profile to life, enabling deep insights for analysis and intelligent segmentation and action. With our platform's capabilities, marketers can easily access and explore customer data with interactive queries, cube reporting, template reports, and dashboards.
Acquia CDP can cleanse and standardize data across all sources such as postal address, name, and phone number, as well as enrich customer data with first and third party attributes like income and demographic, social profile data, genderization, and geocoding. Our platform ensures data accuracy with exact and fuzzy matching to dedupe and stitch together online cookie and profile data and offline customer data into a single, persistent ID, even if there is only a partial name, address, or email match.
Unifying Online and Offline Data
Acquia CDP's pre-built connectors and APIs easily combine first party customer, transaction, and engagement data from every location and channel so you can gain insights and deliver consistent, orchestrated experiences. Additionally, our services and engineering teams can work with you to create custom, flexible, enterprise-grade integrations to ensure all of your company's data is unified and actionable. Through these integrations, customer, transaction, and engagement data from every location and channel can be used to deliver consistent customer experiences.