Acquia Journey

Acquia Journey

Deliver the best customer outcome every time

Solution Overview: Acquia Journey

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Acquire more leads, convert more business, and grow customer relationships. Serve each customer as an individual with the right offer in the right channel - at each step.

Keep prospects and customers moving with the right action or offer

Orchestrate your omni-channel marketing and advertising efforts plus all customer data to:

  • Leverage customer context: Push the right message on web, email, social, ads and other channels based on their behaviors.
  • Drive them toward a goal: Let Journey trigger the right personalized email, ad, SMS message, phone call or in-store experience.
  • Deliver great customer experiences: Gain new customers, cross-sell up-sell current customers, boost loyalty programs.
Orchestrate your omni-channel marketing
Journey planning

Plan and execute personalized customer journeys

  • Plan your strategy: Decide how best to engage across web, email, social, ads, contact centers, in-store and more.
  • Map it out: Draw journey maps that illustrate your plan.
  • Connect it all: Unite all your martech, ad tech, data so it works together in real time.
  • Listen and respond: Monitor individuals’ actions and respond with best-next offers and content.

Forrester Research

Customers use a range of touchpoints to discover, explore, buy, and engage with products and services. Yet companies continue to optimize touchpoints in isolation, struggle to prove the value of customer interactions, and squander opportunities to boost loyalty.
Forrester Research

Acquia Journey Use Cases

  • Acquisition targeting based on web behavior

    Acquisition targeting based on web behavior

    ID and activate contextual triggers to personalize engagement at key journey steps.

  • Cross-channel challenger A/B Journeys

    Cross-channel challenger A/B Journeys

    Test offers and incentives across many channels, not just one, and push more effective offers.

  • Transaction history-based cross-channel offers

    Transaction history-based cross-channel offers

    Boost cross- and upsell by triggering email, text, social and other offers based on time of day, past purchases, and preferences.

  • Automate smart Facebook & Twitter custom audiences

    Automate smart Facebook & Twitter custom audiences

    Use CRM and web/email behavior data to automate custom social audience campaigns.

  • Conduct channel-to-channel personalization

    Conduct channel-to-channel personalization

    Leverage customers’ social media posts to trigger informed, personalized email offers.

  • Deliver better customer service

    Deliver better customer service

    Help customer service & support effectiveness by giving them real-time customer-issue data and guide them with decisioning rules.

Learn more or get a tour of Acquia Journey